Lesson on how online contents can grow your business!

February 1, 2017

On the 1st March we had the Birmingham breakfast hosted by founding Training Kings member Mark Elcocks. It was a fantastic morning that saw our members and visitors connecting to swop business, share ideas and learn strategies for success over a delicious full english breakfast at St Andrews F.C.

The main speaker for this morning was Digital Marketing expert Chris Green from Calloway Green. Chris has spent over 20 years helping SME's to grow and develop their businesses, and has a vision to make a positive impact with all the clients he works with.

Chris reminded us that consumers are clever and today do a lot of their own research on the internet using different social media platforms such as facebook and youtube, which is why it is essential for business owner to have great content online. Having great content does the following;

  • Content builts trust an rapport

  • Shows benefits and expertise

  • Gets people to take action 

Chris also advised to write blog articles (with a captivating title), or outsource them! When considering what content you will put on line and where ask yourselves the following KEY questions;


1. Who is your ideal client?


2. Where do they hang out?


3. What are their pains/strategies/desire? (people will often search for the solution to a problem)


It was a great morning, all the attendees came away with a plan of action following the presentation of one thing they would be implementing to increase their online contents.

We meet for the Birmingham breakfast on the 1st Wednesday of every month, and we would love you to join us for the next one on 5th April 2017


Francesca McDowall

Training Kings leader

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